Discounting your products or services to the market can be tempting in uncertain times, especially when you are pushing to get sales over the line. But be careful when making the decision; it can give your customers the wrong impression and, potentially, have a huge impact on your financial results for the year.

Don’t reduce all your hard work to tears, stress and anxiety over not being able to cover your own expenses. Take care and plan the cash flow, to make sure that a discount makes sense for your overall business plan.